Resume – Phạm Tấn Trí

TRI PHAM

Smart - Adaptive - Studious

As a digital marketer with over 7 years of experience and having been a co-founder of an F&B business, my approach to planning and executing marketing activities for a business involves factors such as suitability, practicality, specificity, and effectiveness. With an in-depth understanding of products and businesses, balancing creative thinking with a data-driven mindset, I can develop a suitable marketing strategy along with a specific plan to help the business achieve its outlined marketing goals. I am constantly striving to develop my expertise, mindset, skills, and personal experiences to always be in a state of readiness to take on new challenges.

Your action become your habits, your habits become your skills, your skills become your expertise

Content

Make a content strategy, be able to produce a variety of content: social post, blog, SEO, video script, tvc, company profile, articles, PR, proposal,…

Website

Able to develop website and proficient use of the platform: Haravan, Sapo, Shopify, WordPress, Ladipage,…

Understand and use add-on tools: hosting, domain, cpanel,…

Design - Video

Proficient in using Photoshop, Lightroom, Illustrator, Premiere tools. Using basic After Effects, XD. Deploy digital formats, print from key visual. Able to build and ensure a consistent and transparent brand appearance.

Social Media

Understand the operating mechanisms of social channels: facebook, youtube, instagram. Deploy the right content on each channel to be effective.

Paid Media

Planning and implementing advertising campaigns on social channels: facebook, google, instagram,… Able to execute effective facebook ads campaigns.

Coding

HTML, CSS, PHP basic, use to edit the structure and interface of the front end website

Email Marketing

Good use of email marketing tools: Get Response, Mautic, MailChimp. Thinking about implementing inbound marketing: content strategy, lead nuturing, marketing automation,…

Analytics

Proficient in using tools: Facebook Pixel, Google Analytics, Google Tag Manager.

Each place is a journey with different stories. The last thing is that we have learned, contributed, and enjoyed every step of the way.

07/2022 - Hiện tại

Freelancer - Kim Bespoke & The Veston

Mentor (20%): Training junior team members in various specialized marketing skills.
Consultant (20%): Advising, suggesting, and proposing marketing strategy and marketing plans.
Plan (20%): Planning monthly social media advertising campaigns.
Executive (60%):
- Working with the media team to produce advertising materials.
- Setting up and optimizing advertising campaigns.
- Tracking, measurement & reporting performance.
Achievement: Hit the revenue target for the year 2022 (18.5 billion/17.6 billion). Achieved 70% of the revenue target in the first three quarters of 2023 (14.6 billion/20.7 billion).

07/2022 - 09/2023

Marketing Manager - Fam Central | W3W

Website (30%): Building and managing the website/landing page system.
- Receiving briefs from BOD, business team.
- Creating detailed ideas and content, collaborating with UX/UI designers to develop Figma designs.
- Collaborating with the product team to construct and develop websites/landing pages.
Product (15%): Participating in the formation and development of Web3 product models (Launchpad, Fundraising Platform, NFT Marketplace, Web3 Protocol).
- Receiving briefs from BOD, business team.
- Collaborating with the product team to define and develop product feature ideas.
- Developing media plans for projects.
Branding – Material (30%):
- Managing the brand identity system of ecosystem-related projects and ensuring that communication products adhere to the brand identity.
- Working directly with graphic designers to produce designs, communication materials.
Partnership (5%): Meetings and discussions with partners to explore collaborative communication strategies.
Event (20%): Mainly responsible for organizing company events (private parties, kick-offs, exhibitions, blockchain week, etc.).
Achievements:
- Acquiring knowledge related to the Blockchain, Web3, Cryptocurrency, NFT field, as well as communication methods for Web3 projects.
- Embracing the Web3 mindset: understanding the difference between Web2 and Web3, and having a balanced view of a potentially promising but also risk-filled new market.

01/2021 - 06/2022

Marketing Manager - Optihome | D1 Group Achitects

Strategy & Plan (20%):
- Develop digital marketing strategies and plans tailored to specific target markets.
- Proposing to advise the Board of Directors on strategies and plans in Marketing and Branding activities.
Research & Analysis (10%): Market research, marketing data analysis to understand competitors and customer needs, in order to make adjustments to marketing strategies and plans for alignment.
Manage (40%): Managing a marketing team consisting of 06 individuals: 01 content creator, 01 social media, 01 graphic designer, 01 video editor, 01 digital performance, and 01 intern.
- Establish the scope of work for each individual within the team.
- Set objectives and measure the effectiveness of the team’s work.
- Manage and oversee the progress of job tasks for each team’s member.
- Manage the entire marketing channel (own & paid).
- Manage the brand identity system of marketing materials on social media.
- Develop and manage marketing budgets.
Executive (20%):
- Working with the media team to produce sales & marketing materials.
- Collaborate with the account team to build proposals and related documents for presentation to the client.
Report (10%):
- Track, measure, and analyze marketing metrics to provide assessments and recommendations to the leadership.
- Responsible for reporting the marketing team’s effectiveness to the leadership.
Achievement:
- To run an effective advertising campaign that attracts over 300 high-quality potential customers (qualified leads) seeking architectural design and construction consultation within just over one month, at a low cost per lead (~VND 49,000/lead). In which one potential customer converted into a house building customer with a property value of up to 20 billion Vietnamese dong.
- Understanding insights and employing marketing skills suited for a customer group with high-value orders, complex product consultation, and extended consultation periods is vital.

12/2019 - 12/2020

Co-Founder - combui.online

Responsible for finding and increasing the number of customers.
Seeking methods to increase customer retention rates: weekly meal subscriptions, packaged sales, cross-selling, etc.
Optimizing the order fulfillment process: from product completion to product delivery to customers.
In charge of purchasing and supplying food ingredients.
Achievement:
- Achieved 300 lunch servings per session, over 50,000 meals sold.
- Operational capability ensures delivery of over 1,000 lunch servings within a 2-hour window.
- Understanding the business not just from a marketing perspective but also from an entrepreneurial standpoint. Enhanced experience in managing cash flow in the business and appropriately pricing products for the customer segments.

Freelancer

Freelancer for marketing jobs and projects: content, design, website building, facebook ads, affiliate,….

05/2019 - 03/2020

Growth Hacker - A1digihub

Growth: Plan and develop user growth activities:
- Inbound Marketing: Curate and develop a variety of SME-focused marketing content and disseminate it through appropriate marketing channels.
- Workshop/Webinar/Course: Organize knowledge-sharing marketing sessions on diverse topics to create more touchpoints and increase the conversion rate from trial users to customers.
Automation:
- Optimize form placements on the website to capture leads after receiving traffic from growth activities.
- Contribute to building email marketing automation scripts and content for email marketing campaigns.
Data: Assist in creating sales & marketing report templates.
Executive:
- Create marketing materials.
- Build the website a1digihub.com.
Cooperation: Participate in 02 collaborative projects between A1digihub & partners.
- Lead the marketing team for thegioiruou.vn.
- Build the Powersteam website.
Achievement:
- Acquire a mindset for growth marketing and understand the differences between marketing and growth thinking. Learn how to efficiently leverage a business’s existing resources to generate maximum value.
- Execute growth marketing activities to attract and nurture potential customers for SaaS products.

5/2017 - 04/2019

Marketing Executive - Draco Group

Strategy & Plan (10%):
- Participate in building positioning, brand and product strategy.
- Participate in the development of a master and detailed marketing plan.
- Develop a social media content production plan on a weekly/monthly basis.
- Conceptualize and implement activities, advertising programs, promotions,…
Executive (80%):
- Content & Copywriting: Conceptualize and produce product articles, blog posts, SEO, social media posts, advertising/promotional content, video scripts, and marketing collateral.
- Social Media: Produce social media materials and schedule content publishing across social channels.
- Website management: Managing website content (product articles, blog posts, events, etc.) and optimizing for search… Measuring and reporting website performance.
- Event: Conceptualize and organize events, participate in exhibitions,…
Report (10%): Reporting on the effectiveness and progress of work to higher management.
Achievement: The first marketing personnel dedicated from the early days of establishment, starting from a small showroom in an alley with only 03 initial staff in 2017, after 02 years of work, Draco Group has rapidly expanded, with staff numbers increasing 12-fold, having 03 showrooms in Ho Chi Minh City, 21 distributors in 8 provinces and supplying hundreds of thousands of products nationwide.